Our Tribe

We are small but mighty! Like any movement, we’re made up of committed people getting lots of things done in many areas of our lives, work, and communities. We have a broad skill-set to support the many moving parts that it takes for Tribe of Women to grow.

Amy Reeves Robinson


Amy is a Colorado native who made Northwest Arkansas her home after living in the San Francisco Bay Area. Her professional journey includes being a paralegal for corporate mergers, real estate and title, Amy at homeand being a business banker. Building on those experiences, Amy created a thriving entrepreneur coaching, strategic planning, and facilitation business. She feels fortunate to have spent over fifteen years working with start-ups and entrepreneurs, and is especially fulfilled and thankful for her work developing coaching specifically for women-owned businesses.

After working with entrepreneurs in Pakistan with international Start-up Cup team in 2013, she was invited to speak at TEDx Fayetteville and her talk, “I believe in tribes of women”, launched the Tribe of Women movement which is focused on building a world-wide culture of women-supporting-women. Now, Amy travels the country as a speaker and facilitator presenting “Tribe Talks” and workshops. She and her team are developing ways to bring these ongoing conversations about the importance and role of “Tribes” to women everywhere to explore, enhance, and enrich the personal and professional lives of women, and to attain gender equity.

Amy believes in tribes of women, and tribes of all types. She stays active in her community as a volunteer, advocate, and board member of organizations supporting the arts and family, and say yes to as many good works as time and sanity will allow. Amy and her husband, Brent, have three clever children, two fur-baby dogs, and the last little acre of what was once a strawberry farm in Northwest Arkansas.

Dr. Loray Mosher

Operations & Organizational Strategy

While doing research on programs that support women in business, Loray stumbled across the work of Amy Robinson by way of her TEDx video.  As she read about Amy and the work Dr Loray Mosher Operations & Organizational Strategy she was doing she decided they needed to meet – fortunately, they lived in the same town!  Upon their meeting at a local coffee shop, there was an almost instant unity of ideas and even a chemistry their passion as advocates for creating a society of women supporting women.  A few conversations later and Loray locked arms with Amy, coming alongside Tribe of Women to help create educational and instructional pieces and investigate research opportunities as an Operations and Organizational Strategist.

Loray has twenty years of professional experience in education and in the business sector where she has been recognized for her advocacy work on behalf of women in analytical career fields. Loray’s published works have been presented at educational and business conferences in the United States and abroad, and she has been noted to have a positive connection with her audience and an authentic, even humorous, approach to problem solving in today’s challenging business environment.

Loray is pleased to be part of Tribe of Women and looks forward to continued contribution and to promoting the ideal of women supporting women.

Laurie Marshall

Content Designer & Story Collector

When Laurie was approached to help create a plan to introduce Amy Robinson’s vision for Tribe of Women to others, she experienced an immediate intuitive push to say yes. She had Laurie Marshall Content Designer and Chief Story Tellerencountered “mean girls” in her life and knows the value of having a tribe to turn to. Like Amy, she believes in the power of a supportive group of women supporting other women.

Laurie took a leap at the age of 47 to embark on a career as a freelance writer. She brings over twenty years of administrative, marketing and fundraising experience to her work with Tribe of Women, as well as a passion for connecting and supporting people in her community.

As the mother to two daughters and a son, and the “Nonnie” to a granddaughter, Laurie believes that contributing to a future that supports and encourages young women to thrive is a no-brainer. Her own mother built a successful home-based business for herself in the 1970s, when many women were ridiculed for their budding dreams of equity and independence, and Laurie keeps the hard work her mother did to achieve her goals in mind as she creates her own path.

Courtney Lawless

Social Media & Marketing Strategy


One of Courtney’s first friends when moving to the state of Arkansas was Amy. Courtney remembers Amy sharing her vision for Tribe of Women, but back then it Courtney Lawlesswas only a dream. Even though their busy lives made it hard for “girl time”, their friendship grew. When Amy told Courtney Tribe of Women was going to become more than a dream, she was excited to be a part of the team.

Courtney has spent the last eight years building and nurturing online communities for major influencer-focused corporate entities. Her strength (and passion) rests firmly in doing the work to develop strategy for community engagement and growth.

Courtney is also the mother of a blended family that includes four girls and one boy. She hopes that the future holds a world more equal than today, where all women support all women and bullying becomes a thing of the past. Courtney makes sure she sets an example for her daughters, and son, by supporting all humans equally and with respect.

Jennifer Adair

Technology & Business Strategy

Jen is a homeschooling mother of two kids who drive her crazy most of the time. She also owns her own web design and social media marketing firm. Growing up, Jennifer Adair Technology & Business StrategyJen never had a strong network of women to rely upon and she always wanted to fix that. As it turns out, sometimes you don’t get what you need until a little later in life and now, at almost 40, she has found a great group of ladies at Tribe of Women.

Jen believes that promoting positivity among women and supporting one another through one another’s disappointments and successes is vital to enhancing this whole experience we call “life”.  She is proud, honored, and “pleased as punch” to be asked to participate in this great organization of supportive women.

Advisory Board:

Meredith Lowry

IP Attorney & Business Strategy

Lisa Zimmerman

CFO & Financial Strategy

Angie Albright

Operations, Development, Technology & Writing Strategy

Virginia Germann

Marketing & Development Strategy